Krispy Kreme Doughnuts

As anyone who knows me will know i'm constantly researching succesfull companies and their methods (always looking to steal good ideas). Whilst reading a book (I think it may have been Customer Evangelists) I came across the story of a Doughnut company in America called Krispy Kreme. To cut a long story short the company started small and word spread of the excellent doughnuts that they sold. Not only that but they also became famous for helping out in community projects and delighting their customers.

So what? Well today whilst finishing off my Christmas shopping in Lakeside I bump into a Krispy Kreme stall. Needless to say I HAD to try there wares, i had a couple of doughnuts and a coffee and sat and watched. The que never got less than 12 people, they each bought one or two. Many people returned and bought boxes of the doughnuts as word spread. It would appear that they are going to have a major succesfull business on this side of the pond. My opinion, they are outstanding!! although I dread to guess the calorie count.

On a business point i've finished my final portrait shoot of the year, can't wait for next year got some great plans .......