Who wants it more?

Last night was the end of the season for the professional American football league (NFL) in America.

The last game of the season is a big match up between the AFC and NFC champions called the superbowl. This year the New York Giants were squared up against the New England Patriots.

The Pariots were favourites by a long way and had managed to go the whole season without loosing a match (American football does not have draws). Neither of these teams are my team but I must admit I do tend to go for the under dog and as the Giants had travelled to London and played at wembley earlier this year I was hoping they could pull off a massive upset.

The game kicked of at about 11.30pm and finished at about 3.30am but was one of the best games i've ever watched. It came right down to the last few seconds with new england leading. A fantastic play saw the Giants QB scramble away from a definite sack and throw a pass to a receiver who made a catch that will probably not be bettered for many years. To cut a long story short the Giants came out winners in a game that a Hollywood scriptwriter would have been proud of.

The catchphrase the NFL had used in marketing the superbowl this year was "who wants it more" The QB scramble and catch were certainly proof that the Giants wanted the win. Who wants it more is something that could be used when assessing your own business ..... you or your competitor.