Safe is risky!

OK it may sound strange but I can promise you one thing, in the business world the most risky thing you can do is play it safe ...... So then it stands to reason the safest thing to do is take risks. Don't believe me? Find a self made millionaire (or for that matter a successful business) that hasn't taken a risk.

Can you imagine the conversation Simon Woodroffe must have had when he was trying to tell people how his Yo Sushi restaurants would work ....... Conveyor belts would carry food past people who would take it if they wanted it ..... a bit like the generation game.

I've always said if you want to be noticed do something noticeable. Believe me it works!