Fishing where the fish are ...

Those that know me know of my love for the sport known in the UK as American football. Next week Wembley stadium is playing host to two of the top teams in the NFL, The New Orleans Saints and the San Diego Chargers.

American Football catching on in England

Whilst the majority of Brits couldn't care about the game, its worth noting that tickets for the game sold quicker than the latest Robbie Williams concert proving there is a growing fan base in the UK. Many have questioned why the NFL would fly two teams to a foreign country to play a regular season game (this is not an exhibition game it really counts). The answer is simple American Football in its home market has reached saturation point. Everyone who is interested in American football in the US has their team, so when the marketeers get together to try and work out how to sell an extra 20,000 shirts the answer is simple, fish where the fish are. The UK has a large audience of fans who regularly watch every weekend, in fact sky TV shows more live NFL football than British football. By bringing over a game to reward those fans it is hoped (and been proven) the fan base will grow and the all important merchandise sales will increase.

The build up to the Wembley game has already started and last night i had the pleasure of spending an evening with a reporter and two photographers from New Orleans. You can see the full report here of the Saints v Panthers which went out in their newspaper (the Times Picayune) this morning.

It's a long story but over the internet i've been speaking to a great many people in the New Orleans area and i've decided it's about time I went over and saw that part of the world (and at the same time watch more American football). In just about two weeks time i sahll be boarding a plane and flying to the big easy. I plan to stay for about 6 weeks but who knows .....